The Platforms

Two worlds.
Billions of
players.

Fortnite and Roblox aren't just games anymore — they're the dominant cultural platforms of a generation. Here's why every brand needs to understand what's happening inside.

Fortnite Creative Roblox

Fortnite

650M+

Registered accounts worldwide

110M

Monthly active players

7M+

Creator-built maps in Fortnite Creative

40%

Of playtime spent in Creative mode

Roblox

1.5B+

Registered users worldwide

88M

Daily active users

2.8h

Average daily time spent per user

17+

Average age of player — and rising fast

Fortnite Creative

Not a game.
A platform.

7M+

Creator-Built Worlds

Fortnite Creative lets anyone build and publish their own game modes. Over 7 million maps exist — from deathmatches to roleplay worlds to full story experiences. Brands can embed into the best-performing ones.

40%

Of All Playtime

Nearly half of all time spent in Fortnite is now in Creative mode — not the battle royale. Players are choosing creator worlds over the main game. That's where the attention is.

$1B+

Paid to Creators

Epic Games has paid over $1 billion to creators through the Support-A-Creator program and UEFN revenue share. This is a serious creator economy — and brands can be part of it.

Metallica

Latest Major Collab

From Travis Scott to Eminem to Metallica to Metallica — Fortnite has become the go-to platform for culture-defining brand moments. The audience expects collabs. They celebrate them.

UEFN

Unreal Engine for Fortnite

Fortnite's creator toolkit (UEFN) is powered by Unreal Engine — the same tech behind AAA games and Hollywood VFX. Creative worlds are increasingly indistinguishable from full games.

18–34

Core Demographic

The average Fortnite player is no longer a kid — they're 18–34, brand-aware, culturally engaged, and spending real money. This is the hardest demographic to reach anywhere else.

Roblox

The world's
biggest game engine.

88M

Daily active users — more than Snapchat

50%

Of US kids under 16 play Roblox regularly

40M+

Games created by the community

2.8 h

Spent on platform every single day

17+

Average player age — growing up with the platform

$4.9B

Revenue generated in 2025

Nike

Nikeland on Roblox reached 7M+ visits in months

Gucci

Gucci Garden sold virtual items for more than their real-world price

Culture

This is where
culture lives now.

Gaming isn't just entertainment anymore — it's the primary social space, the cultural reference point, and the content engine for an entire generation. The memes, the moments, the music drops — they happen in Fortnite and Roblox first.

3.7h

Daily Screen Time in Games

Gen Z spends more daily time in gaming environments than on TikTok, Instagram, YouTube, and Netflix combined. The attention has moved. Most brands haven't.

12.3M

Travis Scott Concert Peak

The Travis Scott Fortnite concert drew 12.3 million simultaneous viewers in-game. No stadium, no TV deal, no ad buy has ever reached that many 16–24 year olds at once.

7M+

Nikeland Visits on Roblox

Nike's Roblox world — Nikeland — hit 7 million visits in its first months. Players tried on virtual sneakers, competed in brand challenges, and shared the experience on social media.

4×

Higher Brand Recall

In-game brand activations generate 4× higher brand recall than display advertising. Players remember what they interacted with — not what they scrolled past.

The Roblox creator economy — where culture is built

"Gaming is the new social media. The brands that figure this out first will own the next decade."

The EMBED. thesis — and the reason we exist.

Ready to embed?

Your brand
belongs in here.

We embed brands into the worlds where your audience already is. Let's find the right game, the right creator, and the right activation for you.

Talk to Us Back to EMBED.

Two worlds. Billions of players.

Not a game.A platform.

The world'sbiggest game engine.

This is whereculture lives now.

Your brandbelongs in here.

Two worlds.
Billions of
players.

Not a game.
A platform.

The world's
biggest game engine.

This is where
culture lives now.

Your brand
belongs in here.