01Digital perimeter boards & scoreboards
Dynamic LED boards and stadium scoreboards, served live into the match. Your creative runs where the camera already looks: every attack, every replay, every goal.
New / In-game advertising in EA SPORTS FC
Your brand. On the pitch.
Since June 2026, EA Advertising opens EA SPORTS FC to brands: dynamic ads served live onto perimeter boards, scoreboards and broadcast overlays, inside more than a billion matches a month. We plan, produce and deliver them for you.
What you can book
Advertising that plays in every match.
EA's own ad server places your brand directly into the 3D stadium and the broadcast layer. Flighted, targeted and measured like media.
01
02Broadcast overlays & sponsored replays
Branded overlays, replays and video spots inside the broadcast layer. The moments players rewatch and share.
03Kits, items & Ultimate Team
Custom vanity kits, branded items, Ultimate Team packs and challenges that reward players for playing with your brand.
Images are illustrations of the formats offered through EA Advertising.
Already on the pitch
Brands that play inside FC.
Early EA Advertising partners and their published results. The scale your brand steps into.
Red Bull
- 128M
- matches played
- 1.2M
- objectives completed
Branded objectives, team kits and athlete collaborations inside EA SPORTS FC Ultimate Team.
Xfinity & Peacock
- FC 26
- dynamic stadium & broadcast integrations
Dynamic perimeter boards and broadcast-style placements, served live into EA SPORTS FC 26 matches.
Results and images as published by Electronic Arts at the launch of EA Advertising, June 2026. These are EA partner campaigns, not EMBED. cases.
How we work
From brief to board in weeks.
You bring the brand and the goal. We turn it into FC placements that run next to your Fortnite and Roblox activations. One plan, one team, one report.
- 01
Plan
Markets, audiences, flighting and budget split. FC planned together with your other in-game channels.
- 02
Produce
Board, scoreboard, overlay and kit creative, built to in-game specs so it reads at match speed.
- 03
Book & deliver
Placements booked with EA Advertising and served live into matches, with creative swaps during the flight.
- 04
Report
IAB-aligned impressions verified by Integral Ad Science, next to your Fortnite and Roblox results.
Brief us on FC
Kickoff for your brand.
Tell us your markets, timing and budget. We come back within 48 hours with a placement plan and a first media estimate for EA SPORTS FC.