Fortnite  /  Creator-built islands

Your brand. In the lobby.

Most Fortnite playtime now happens in creator-built islands. We place your brand inside the most-played of them as placements, custom mechanics and cosmetics players choose to wear. Live in weeks, reported like media.

110M+players a month on creator maps
62Mreached monthly via our network
503Mimpressions across network campaigns
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What you can book

Part of the game. Not an ad break.

Every format lives inside the island itself. Players meet your brand while they play, not while they wait.

A Popeyes restaurant built into the Murder Mystery lobby in Fortnite01Popeyes × Murder Mystery

Branded placements

Stores, billboards, 3D objects, VFX and sound. Your brand, built into the world where players spend the whole session.

  • Lobby takeovers
  • 3D models & VFX
  • Rewarded watch
A player receiving a Crocs speed boost in Fortnite02Crocs × World Tour

Custom mechanics

Speed boosts, quests and mini-games that make your product part of the gameplay loop. Played, rewarded, remembered.

Versace Mercury sneakers on a pedestal inside Fortnite03Versace × Murder Mystery

Wearable cosmetics

Sneakers, back blings, skins. Your product, literally in players' hands in every match they play.

Pictured: campaigns from our network.

Launched in our network

Brands that became part of the game.

Selected Fortnite campaigns from the EMBED. network. Figures straight from the campaign reporting.

PUMA × Manchester City

224.4M
impressions
5.4M
unique players

Celebrating a title inside Go Goated, one of Fortnite's biggest experiences.

Tetris

153.4M
tetriminos climbed
2.75M
back blings equipped

Tetriminos built straight into the core gameplay loop of Color Climb.

Popeyes

62.1M
impressions
720K
players took part

Pickle rewards in Murder Mystery, served in-game and redeemed in real life.

See all cases

Where we launch

The most-played islands.

Some of the most-played Fortnite experiences of all time. Your brand launches where millions already play.

The Esports World Cup store inside the Go Goated arena in FortniteFortnite

Go Goated!

The most-played competitive experience in Fortnite Creative. Endgame-level fights, nonstop.

31B
Minutes played
240K+
Daily players
A player in the Fortnite game Steal the BrainrotFortnite

Steal the Brainrot

The #1 UEFN game mode of all time and the first Creative experience past one million concurrent players.

27B
Minutes played
500M
Impressions / week
A treehouse scene from Murder Mystery Chapter 7 in FortniteFortnite

Murder Mystery

A social whodunit in Fortnite's top 10 since 2024. Home of the Popeyes, Versace and Valentino launches.

Top 10
Since 2024
3M+
Players, Chapter 7

Brief us on Fortnite

Launch where they already play.

Tell us your goal, audience and timing. We come back within 48 hours with the islands, the mechanic and a first media estimate.

New business
hello@we-embed.com
Also on
Roblox  /  EA SPORTS FC

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